Cardi B is already a Grammy-winning rapper and mother of three (with another baby on the way). But now he’s adding another title: advocate. She fights for other moms to remove the stigma surrounding formula feeding, as well as bring awareness to the growing maternal mortality crisis in the United States, and more. Paid leave For parents.

The rapper is teaming up with organic formula company Bobby as part of their partnership “B is for Bobbie” campaignWhich is starting from today. The campaign encourages parents to feel better about their feeding choices and raises awareness of the maternal mortality crisis in the United States.

Mom-founded Bobbie’s first baby brand has partnered with pop sensation Cardi B. In fact, Cardi B is now Bobby’s chief confidant.

She is pregnant with her fourth child, with her first boyfriend, New England Patriots wide receiver Stefon Diggs. But he was already a Mother bloom13 months, plus Wave (3) and Culture (7), whom she shares with her estranged husband Offset. So he is very familiar with it Problems faced by new parents When choosing how to feed your children.

Increasing confidence in feeding options

As someone who loves being a mom, Cardi B is equally passionate about advocating for other moms, especially those who are new to the gig.

“Every minute of the day, there is a new mother born,” she tells Vogue In a new interview.

With new motherhood comes many challenges and difficult choices, the first being how you choose to feed your newborn. A nationwide formula shortage in 2022 led to misinformation about the integrity of US-made formula, leaving many parents feeling insecure and Guilty about their feeding choicess

Cardi B wants Confront the stigma surrounding formula feeding and encourage new mothers to feel confident in choosing to bottle feed. She fed herself Blossom Bobby’s Organic Whole Milk Infant Formula. Recalling to Vogue how frustrating it was to “not produce as much milk as another woman,” she wants to focus on getting babies the nutrients they need to thrive.

“You’re not a bad mom for giving your baby formula,” she says. “You know what’s worse? Not feeding your baby.”

Through this campaign, Bobbie and Cardi B aim to rebuild trust in the quality and safety of infant formula.

Facing American Parenthood

projection of B is for Bobbie The campaign feels timely amid our worsening maternal health crisis. Not many people know that the US has the highest maternal mortality rate among developed countries. Furthermore, black and brown women are three times more likely to die in childbirth. This initiative highlights the need for safer births and more support for all mothers, regardless of their race or demographics.

The campaign also highlights that the United States lags behind the rest of the developed world in paid parental leave. Not guaranteeing paid leave for all parents limits their feeding options and makes it nearly impossible to breastfeed as long as desired.

Speaking for moms everywhere, Cardi B pointed out that society “needs to have our backs Support structures such as paid leave And a safe birth for all parents.

taking action

Importantly, the campaign is not just rhetoric but action. Bobby for a change is donating $75,000 to partner organizations working hard to make these changes Paid holidays for everyone, BirthFUNDand 4Kira4VAT. The campaign features a hero spot streaming across multiple platforms that connects Cardi B with four “regular” parents looking for judgment-free parenting advice.

There is also space for parents to call in personal stories from their own parenting and feeding journeys. The 732-QQ-CARDI number is a dedicated line that goes live today. Bobby for Change will collect this evidence and send it directly to MPs calling for reform. Eight of these callers will also receive three months of paid parental leave courtesy of the company!

Cardi B channels her characteristic confidence in everything she does, and her partnership with Bobbie is no exception. She hopes that no matter how a mother chooses to feed her baby or when she decides to return to work, she will be able to do so without “side eyes and judgement.” She also hopes the campaign will lead to “real conversations, real support, and real answers” for parents everywhere.